Friday, Sept. 30
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9:00 am - 10:00 am
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Shifting from Inside-Out Fundraising to Outside-In FundraisingRick Kiernan, MBA, IOM, Stephanie LakeSycamore - Room 107
Shifting from Inside-Out Fundraising to Outside-In Fundraising
When raising money, many colleges identify their needs, and then develop a case for support to raise the funding to meet those needs. That’s an inside-out approach. While that will certainly raise money, an outside-in approach will raise more money. Colleges that embrace an outside-in approach first identify the community’s and their employers' needs, and then develop strategies to address those community needs. The money then follows.
Scholarships will continue be important to donors, but with 400,000 job openings across North Carolina, raising money for scholarships isn’t enough. This session will explore other strategies that benefit students, employers, and their communities - and raise more money while doing so.
Sycamore - Room 107Rick Kiernan, MBA, IOM, Stephanie LakeAdd To Calendar
Speaker Details
Rick Kiernan, MBA, IOM
Principal Convergent Nonprofit Solutions
Bio
Since joining the fundraising industry in 1996, Rick has provided counsel in dozens of nonprofits in communities throughout the nation. His expertise has resulted in raising more than $200 million for nonprofits including economic development organizations, chambers of commerce, promise programs, affordable housing organizations, community development organizations, charter schools, YMCAs, humane societies, and the Boy Scouts of America.
This diverse assortment of fundraising experience provides Rick with a rare, well-rounded understanding of all aspects of community fundraising – both economic and community development.
Although Rick has clients across the country, he spends the majority of his time working with clients in the Carolinas and attending SCEDA and NCEDA meetings and events.
Rick has an Executive MBA from the University of North Carolina’s Kenan-Flagler Business School and BA in Business Management from North Carolina State University.
Stephanie Lake
Stephanie Lake Wake Tech Foundation
Bio
Stephanie develops and manages the foundation's recurring fundraising and stewardship efforts to build lasting relationships with donors and community partners. Stephanie also oversees the foundation's privately funded grant proposals in collaboration with the college's Sponsored Programs department and is responsible for the day-to-day operations of the foundation. She has been with the foundation since April 2004 and brings more than 20 years of nonprofit management and fundraising experience. Stephanie represents NCCORD as an ex-officio member of the North Carolina Community College System Foundation Board of Directors.
Conference Center Map
Sycamore Building Map
The Sycamore building is right across the courtyard from the Conference Center. It’s a very short walk. If you walk across the courtyard and through the door that says "Welcome", take a right and the rooms are at the end of the hall.
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Post-Award Ethics: How to Guide Your Organization in Ethical Program Implementation and ReportingJulie Assel, GPCConference Center - Room B
Post-Award Ethics: How to Guide Your Organization in Ethical Program Implementation and Reporting
No one wants to be asked to write a grant report that claims everything is fine when it isn’t. This session will discuss how to use training, spending plans, data collection and evaluation plans, and monitoring plans to reduce questionable activities and encourage open, honest conversations about challenges without fear of ethical impropriety accusations. GPC Competencies & Skills 5.2, 5.5, 6.7, 6.8
Conference Center - Room BJulie Assel, GPCAdd To Calendar
Speaker Details
Julie Assel, GPC
President/CEO Assel Grant Services
Bio
Julie founded Assel Grant Services in 2007 and has over fifteen years of experience in grant writing, research, and management. She has written and reviewed numerous federal, foundation, corporate, and local grants focused on education, healthcare, behavioral health, homelessness, human services, and the arts. She is a Grant Professional Association Approved Trainer and a former member of the Grant Professionals Certification Institute’s board of directors. Julie has successfully secured over $145 million in grant funding since 2003.
Julie manages a deep training portfolio of over forty different training sessions annually through Assel Grant Services’ professional development programs. Her current portfolio includes training series on federal grants, grants and ethics, basic grant training, and more advanced topics related to grants. In addition to speaking at Grant Professional Association and Association of Fundraising Professionals chapter trainings, regional conferences, and national conferences, Julie also provides live and webinar trainings upon request to targeted audiences and the broader nonprofit field.
Conference Center Map
Sycamore Building Map
The Sycamore building is right across the courtyard from the Conference Center. It’s a very short walk. If you walk across the courtyard and through the door that says "Welcome", take a right and the rooms are at the end of the hall.
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Umstead Limits, MOUs and Naming Rights? What’s the Big Deal?Chris CampbellConference Center - Room C
Umstead Limits, MOUs and Naming Rights? What’s the Big Deal?
This session will provide an overview of the limitations on a College competing with private businesses by and through the College Foundation. The session will also explore considerations regarding an MOU between the College and Foundation, as well as aligning College and Foundation Policy when donors request a naming opportunity as a condition of their gift or bequest.
Conference Center - Room CChris CampbellAdd To Calendar
Speaker Details
Chris Campbell
Partner Campell Shatley Law
Bio
Chris has been representing public education clients for over 25 years. He co-founded the law firm of Campbell Shatley in 2009 with his friend and colleague Dean Shatley. Chris graduated from UNC Chapel Hill with a degree in political science with honors and received his law degree with honors from UNC in 1996. Chris represents numerous school boards and community colleges on an on-going basis as primary counselor and litigator. He is a frequent lecturer to governmental officials and attorneys on a wide-range of public sector legal topics ranging from governmental finance to personnel issues and managing construction claims. In addition, he has served as Chair of the Education Section of the Bar, the N.C. Council of School Attorneys, and the N.C. Council of Community College Attorneys. Chris is committed to his local community and he serves as Pro Bono Legal Counsel to Children First of Buncombe County. When not practicing law, Chris enjoys outdoor recreation with his family and playing mediocre golf.
Conference Center Map
Sycamore Building Map
The Sycamore building is right across the courtyard from the Conference Center. It’s a very short walk. If you walk across the courtyard and through the door that says "Welcome", take a right and the rooms are at the end of the hall.
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This schedule may be subject to change.