Building Tomorrow's Foundation: Launching a Transformative Legacy Giving Program from Scratch

Starting a planned giving program can feel overwhelming, especially when you’re already juggling annual campaigns, scholarships, and board meetings. In this session Allison Gilbert (BrightDot), and Molly Nicholson (Mitchell Community College) share how Mitchell and BrightDot joined forces to build an active legacy giving program from the ground up. We will dive straight into what works: storytelling, spotting hidden bequest prospects among your loyal donors, getting your board on board, rolling out a meaningful legacy society, and structuring simple, donor-friendly gift options. Whether you’re starting with zero planned gifts or trying to refresh an old initiative, you’ll walk away with practical takeaways, realistic next steps, and the confidence to secure long-term gifts for your college.

9:15 am - 10:15 am
Hemlock Building Room A
Allison Crouch Gilbert, Kathleen Scott

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Speaker Details

Allison Crouch Gilbert

Senior Vice President / PartnerBrightDot

Bio

With over 30 years of nonprofit fundraising experience, Allison has dedicated her career to helping nonprofit organizations grow and flourish.

Allison began her fundraising career at Meredith College, leading major gift cultivation and capital campaign planning. She went on to serve in fundraising roles at nonprofits across North Carolina, eventually joining NC State's College of Veterinary Medicine, where she became Executive Director of the Foundation and secured its largest major gift to date. In 2018, she transitioned to consulting, supporting organizations like United Way of the Lowcountry and Bluffton Self Help.

In 2020, Allison joined the BrightDot team as Senior Vice President and Partner to work alongside her father, BrightDot CEO Bill Crouch in transforming nonprofit organizations through The Art of Fundraising. Allison helps teach and train nonprofit leaders and their teams through mentorship, donor cultivation, and organizational assessments. Allison is passionate about sharing her knowledge and using the power of creative thinking and storytelling to strengthen nonprofit organizations, motivate clients, and build lifelong relationships with donors.

During her spare time, Allison and her husband, Walter, can be found fishing and exploring the beautiful South Carolina Lowcountry waterways with their beloved golden retriever, Oliver.

Kathleen Scott

Alumni Engagement & Advancement CoordinatorMitchell Community College

Bio

Kathleen Scott recently joined the Advancement Office as our Alumni Advancement and Engagement Coordinator. A proud 1998 graduate of Wake Forest University, she earned her Bachelor of Arts in International Politics with a minor in Studio Art. She furthered her career in education at Lake Norman High School and later pursued her Master’s degree in Education from UNC Charlotte, which she completed in 2010.

Originally from the mountains of North Carolina, Kathleen has called Statesville home for the past 15 years. During that time, she has developed a deep appreciation for both the community and Mitchell Community College where she brings that passion into her work with alumni and advancement.

Haywood Community College Campus Map

185 Freedlander Dr.
Clyde, NC 28721
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Haywood Community College Campus Map